Transparency is in our DNA

Offering

  • Unique

    A distinct DNA is used for each individual supplier, brand, collection or material

  • Scalable

    The solution is easily integrated into production processes at an industrial scale and automated

  • Reliable

    Survives harsh production steps to be later verified by state-of the art forensic PCR technology for the highest accuracy

  • Harmless

    GRAS (Generally Recognized as Safe) under sections of the FDA – will not affect the product, environment, or humans

Benefits

  • Compliance

    Ensuring compliance with supply chain due diligence and anti-greenwashing regulation changes

    Benefits
  • Security

    Mitigating supply chain risks, from materials substitutions and fakes to product recalls and import bans

    Benefits
  • Credibility

    Forensic, neutral data - with the verification done by Haelixa as third party - to support product claims of origin, processing, recycling, quality and authenticity

    Benefits
  • Differentiation

    Differentiation of branded products or collections to protect them and ensure an engaging storytelling

    Benefits

Why physical traceability?

With a distinctive DNA for your product, it will carry a unique and traceable identity along the supply chain. Testing (with qPCR technology) verifies that the original marked material is present, proving origin, material type (recycled versus virgin), quality or standard (certified versus non-certified), and authenticity.

Technology

The DNA markers cannot be removed, tampered with, or altered.

 

Supply chain documentation or labels can be falsified. Blockchain data can misrepresent the product, making it unable to detect if a material is blended or if there has been a substitution.

 

Our solution gives an authentic representation of the product and verifies (or disproves) with certainty if a product’s claims are accurate.

HOW

  • Technology

    Mark

    The DNA identifier is provided as a ready-to-use liquid formulation to be applied by local personnel using automated spray systems. The application is audited upon request.

  • Technology

    Verify

    Haelixa (or partner lab) tests the product, and a report is created in the Haelixa database. The client is given access to the digital reports which can the uploaded into any ERP or blockchain.

  • Technology

    Communicate

    The ingredient label “Marked and Traced by Haelixa” informs that a trustworthy technological traceability solution is in place. An option is to add a QR code that links to a consumer-facing page with supply chain data, maps, and/or test reports.